Incorporating relevant keywords and phrases into these text components is an essential part of any YouTube SEO strategy.Īdditionally, optimizing these elements on top of creating high-quality, engaging content helps you improve viewer experience, which directly contributes to your video’s popularity. These include closed captions, transcripts, titles, descriptions and tags. While search engines can’t exactly watch video content, they can crawl the text components of those videos. SEO for YouTube works a bit differently from regular SEO. It involves using a variety of strategies and techniques to attract more organic traffic and put your content in front of your target audience. YouTube SEO is the process of optimizing your videos and channel to rank higher in YouTube’s search results. We’ll also introduce you to top YouTube SEO strategies and tools to help you succeed on the platform. In this article, you’ll learn what YouTube SEO is and how it works. Meanwhile, video consumption is at an all-time high.Īnd despite popular belief, learning YouTube SEO doesn’t require a bunch of technical know-how or spammy tactics. Recent YouTube statistics tell us the platform is currently the second-largest search engine in the world. Getting your channel off the ground is a struggle.īy learning about YouTube marketing and SEO, you can make your videos more searchable and expand your channels’ reach. Trying to wrap your head around YouTube SEO?
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